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September 07.2025

2 Minutes Read

Seattle Kraken to Recklessly Stand Out With First Glow-in-the-Dark Jersey

Hockey player in glow-in-the-dark NHL jersey in the dark.

Seattle Kraken’s Groundbreaking Glow-in-the-Dark Jerseys

The NHL is lighting up the ice in a whole new way, as the Seattle Kraken proudly announces their innovative glow-in-the-dark third jersey set to debut during the 2025-26 season. This first-of-its-kind jersey promises to elevate the game experience, merging style with a spooky new aesthetic. Scheduled to hit the ice for the first time against the New York Rangers on November 1, the jersey embodies the Kraken's daring spirit and commitment to originality.

Unleashing the Kraken: The Concept Behind the Design

Designed to be “bad-ass” and more intense than their traditional gear, the all-black kit is highlighted by a striking bioluminescent glow. As Aaron Wiggan, the Kraken's VP of brand, shares, “You feel something lurks beneath the surface of the third jersey.” With red accents adorning helmets, socks, pants, and gloves, this new uniform is more than just eye-catching; it’s a bold statement that aims to resonate with fans looking to embody the team's fierce persona.

Community Spotlight: Marshawn Lynch and Fan Engagement

In a nod to community involvement, Seattle Seahawks legend Marshawn Lynch was a part of the jersey reveal celebrations, giving it his personal seal of approval. His endorsement and playful remarks showcase the blend of sports and cultural impact the Kraken seeks to create. Fans can't wait to sport the new gear, desiring that vibrant energy that aligns with Lynch’s enthusiasm.

A Trendsetter in the NHL

The Kraken are joining forces with five other teams unveiling new jerseys this season, but their glow-in-the-dark look sets them apart. This innovative approach not only catches the eye but also enhances the spectator experience, ensuring that Seattle continues to light the way for future creativity in sports uniforms. It’s not just about the game; it’s about inspiring the community and celebrating the cultural relevance of sports.

Looking Ahead: What’s Next for the Kraken?

As the NHL endorses more creative expressions through team jerseys, we can expect to see a refreshing wave of designs reflecting both team heritage and innovative artistry. The Kraken's new third jersey signals a marketing strategy that embraces the unexpected and engages a younger audience looking for a unique sporting experience. It’s time to consider how this groundbreaking jersey will influence other teams and fans alike.

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